News and Events

Get Ready For World Communication Forum 2017 in Geneva

Date: 15.11.16

During the week of 13-17 March 2017, the World Communication Forum will be held again in Switzerland, for the 8th time. However, this time the Forum is planned to be hosted by the global capital of the world – Geneva, not in Davos.

Yanina Dubeykovskaya, Founder and Content Director of the World Communication Forum and President of the WCFA association, shared: “During the past 7 years, the Forum in Davos helped us shape a global community of communicators who view our profession as a mission – the mission to make this world more connected, more open, and more trusted. We believe that, especially today, communication is the key driver for the future development of the world, of humanity, and of each individual. We have created a new format for holding a business event and we have accepted representatives of more than 58 countries in our WCF family. Over 263 speakers have stepped-out in Davos during these 7 years. In the offline and online media, there have been 110 publications of the last edition – the WCF’2016. We launched the regional WCF format back in 2013 and we have already held over 15 regional forums in different countries. What is best of all is that we have made a lot of friends!”

Yanina Dubeykovskaya added that the Forum has grown and is ready to move from a Global Village, Davos, to a Global Capital, Geneva. The Forum aims to shape the global communication agenda and foresee new opportunities for communication’s impact on the future of humanity. Two days have become insufficient, so the organizers are launching a series of events under the brand WCF Geneva Week, focusing on different areas of communication: Global & Corporate Communication, Branding & Design, Science & Innovation Communication, and Education & Communication.

“I hurry to thank our partners: The Story (Poland), Don Valley (South Africa), GROU (Ukraine), Kaiser Communication (Germany), RADA (Egypt), JSP Communications (Nigeria), CROS (Russia), M3 Communications Group, Inc. (Bulgaria), Capital Communications (Hungary), Competence Communication (Italy)”, - said Ms Dubeykovskaya.

WCFDavos – 7 editions (2010-2016) – in figures:

• 42% agency managers • 32% CorpCom Heads • 11% university reps • 10% Gov reps • 5% media • 7 years WCFDavos • 58 countries • 263 speakers • 202 presentations • 165+ consultancies • 115+ companies • 125+ partners • 19 Gov units • 20 international orgs • 22 educational institutions • 45 media partners • 65 panel discussions • 32 keynotes • 140 videos • 28 personal + 7 corporate C4F awards • 13 case studies • 5 training classes • 12 regional forums • 5 projects of the WCFA association.

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Valentina Atanasova, Project Manager, +359 884435044
Aleksandra Antokhina, PR Manager, +49 176 4183 6565

World Communication Forum 2017 Moving from Davos to Geneva, the Global Capital

Date: 14.11.16

During the week of 13-17 March 2017, the World Communication Forum will be held again in Switzerland, for the 8th time. However, this time the Forum is planned to be very different. Compared to its previous 7 editions that took place in Davos, the upcoming WCF will offer a larger scale of content, hosted by the global capital of the world – Geneva.

The main aim of the World Communication Forum and the WCFA association is to increase all communicators’ influence on the future of humanity, on the development of the business in different countries, on their nations, and on each person in particular. Therefore, Geneva, the ‘global capital’ that hosts the highest number of important international organizations within the world, is the perfect location. Starting from 2017, the C4F Awards ceremony will also take place in Geneva. The motto of the Awards is ‘Communication for future’, and Geneva is the cradle of the world’s future.

Moving to Geneva, the World Communication Forum has also changed its format. The 8th edition will last longer and will be far more intensive. Additionally, the Forum will be held in cooperation with various international organizations. Here is the preliminary agenda:

13 Mar’17, Geneva Motor Show: Branding & Design;

14 Mar’17, UN Headquarters: Global orgs & Government communications;

15 Mar’17, UN Headquarters: Global companies & Business Development;

16 Mar’17, CERN: Science, Innovation & Technology;

17 Mar’17, GLION Institute of Higher Education: Education in Communications.

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For more details, please contact:
Valentina Atanasova, Project Manager, +359 884435044
Aleksandra Antokhina, PR Manager, +49 176 4183 6565

World Communication Forum Association (WCFA) Poll

Date: 09.11.16

Dear colleagues - professional communicators from all over the world,

Dear WCFA members,

Kindly spare a few minutes to check this poll of the World Communication Forum Association and answer the questions given below – your replies should be submitted by 13th November the latest.

Your own professional contribution and other experts' participation in filling out this 5-10 minute survey will help us collect sufficient data which is to be processed and shared among the WCFA’s global community.

Thank you for your cooperation!

NB: The poll expires on 13th November, 2016.

Here is the link of the survey:

ICCO Global Awards 2016. Judging

Date: 28.09.16

Only the ICCO Global Awards judges and the events team will see your entries. All judges will sign confidentiality agreement prior to receiving your entries.

Judges review entries remotely. They each have their own secure login, showing only entries that they have been assigned.

Scoring will all be conducted online, without any reference to other judge’s scores and based solely on the submission of the entrant. This will ensure the scores are unbiased and judges are not swayed by the opinions of other panel members. Each entry will be scored by at least 4 judges in total. The organizers will collate the individual scores and use the average marks given to initially decide the finalists and ultimately to determine the award winners.

Organizations participating in the judging process are encouraged to enter the awards but will absent themselves from any discussion involving their organization in which they have an interest.

The Jury President decision is final.

The organizers reserve the right to publish submissions from the winners and shortlisted entrants. Where certain information is sensitive, such as budget figures, please mark “not for publication”.

ICCO Global Awards 2016. Eligibility

Date: 27.09.16

The ICCO Global Awards are open to all parties involved in the use of PR for communications purposes; PR consultancies, freelancers, in-house communications departments, digital agencies and media owners.

Organizations can submit multiple entries into all of the categories.

Companies or individuals may submit entries on behalf of themselves or others.

Entries for campaigns entered into the “Campaign Award” categories must have been started or completed by 2nd October 2015 and 1st October 2016.

It is the entrant’s responsibility to seek and ensure permission has been granted for the right to use intellectual property of the brand or client entered.

The organizers can refuse entries that may offend or bring ICCO or the industry into disrepute.

ICCO Global Awards 2016. Rules of entry

Date: 27.09.16

1. There is no official format or entry form required for your Award entries, allowing you to format your entry as you wish.
Entries that exceed the 1000 word limit over a maximum of 4 sides of A4 will be void.

2. Entries must be submitted as either a Word document or PDF.

3. Font size 12 – Arial – is the recommended font.

4. PLEASE NOTE: To ensure objective judging based on content and not favoritism, entries must not include any branding or mention of company name.

5. Imagery should be included in the body of your entry to support your case.

6. The mandatory photographs requested and supplied alongside your entry at the submission stage, will be used in the AV presentation at the Awards Ceremony.

7. WORLD’S BEST PR CAMPAIGNS must have been carried out in a minimum of two countries.

8. WORLD’S BEST PR CAMPAIGNS entries should demonstrate: effectiveness and results; strategy and research; execution; originality and evaluation.

9. Entries into the TEAM AWARDS should demonstrate: innovation; staff and client retention; documented results and performance; diversity; and collaboration.

10. Diversity is a criterion within entries for TEAM AWARDS. Judges will be looking for evidence and data on: the make-up of your workforce, both gender and ethnicity; talent management and mentoring programs for under-represented groups.

11. If AVEs (advertising value equivalency) are used as a form of measurement without a secondary means of evaluation, your entry will be void. For reference, please see The PR Professional’s Definitive Guide to Measurement.

12. State the campaign budget. When PR is part of an integrated campaign state the PR budget and the approximate campaign budget.

13. Judges will assume that campaigns using celebrities or other associations have been paid for their involvement unless stipulated otherwise.

14. If the campaign is integrated, when demonstrating results please state the PR consultancy’s involvement and outline the activity of the other marketing disciplines.

15. Payments must be made in € Euro.

16. Payment MUST be received before the entry is submitted.

17. Submission documents/images must be compressed into ZIP FILE and uploaded. Only one file can be uploaded per entry.

18. Entries must be submitted online with the relevant photographs and documentation by the 20 October 11:59 GMT.

ICCO Global Awards 2016

Date: 26.09.16

Globally recognized by PR associations representing 48 countries worldwide, the ICCO Global PR Awards celebrate the best in the industry. Entries are judged by an elite international panel of top PR practitioners who will consider excellence and effectiveness of PR work from across the world. This is an internationally recognized awards program purely based on effectiveness, measurement, results and impact for the global PR industry.

“Your work can be as creative as you like, but unless it achieved results, it won’t win an ICCO Global Award!”
– David Gallagher, Omnicom Public Relations Group; international president for growth and development; Co-President of Judging ICCO Global Awards 2016

Key Dates:
Entries Open: 13 September 2016
Early Bird Rate Ends: 06 October 2016
Entries Close: 20 October 2016
Shortlist Announced: 17 November 2016
Awards Ceremony – Gala Dinner: 01 December 2016

ICCO Global Awards 2016. Award Categories

Date: 26.09.16

This category is open to any Holding Group that represents PR consultancies. Winning these awards will demonstrate great business and effective results as well as community leadership and innovation across its networks.

This category is open to any Network, whether multi-discipline or niche. As with all team categories, judges will look for evidence of financial performance, staff and client retention, diversity and innovation.

This category is open to any Independent Consultancy, whether multi-discipline or niche; UK or internationally-based. As with all team categories, judges will look for evidence of financial performance, staff and client retention, diversity and innovation.


Media Relations – This award recognizes campaigns that use targeted media relations to achieve excellent results.

Consumer – This award recognizes work that involves the promotion of products or services to consumers, delivered by the private, public or charitable sectors.

Digital and New Media – This award recognizes campaigns that include a large element of digital and new media work, whether on their own or as part of an integrated program of PR and targeted marketing activity.

B2B – This award recognizes work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.

CSR -This award recognizes work that promotes an organization’s corporate social responsibility program, via either a one-off campaign or on-going work.

Not For Profit – This award recognizes work by or on behalf of charities and not-for-profit organizations.

Technology – This award recognizes work focused on telecoms, IT or web-based products, services or brands, targeted at the business, or not-for-profit or consumer markets.

Crisis & Issues – This award recognizes work in a crisis situation managing difficult issues. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. Judges are especially aware of the need for discretion in this category.

Broadcast – This award recognizes campaigns that use the broadcast medium effectively, either on its own or as part of an integrated program of PR and targeted marketing activity.

Healthcare – This award recognizes work across the whole range of healthcare and well-being PR, including private healthcare, pharma and medical research.

An award for any young individual (under 30 years) with the greatest potential to become industry leader of the future – and who has achieved greatness already. Nominations for this award can be made by the individual or a colleague, and organizations can enter any number of entries.

An award for an individual who has shown great leadership and achieved greatness with excellent results. This award will be given to an individual (or joint agency heads) who has/have delivered outstanding performance to clients, made a significant contribution to the industry and to their consultancy. Nominations for this award can be made by the individual themselves or a colleague, and organizations can submit any number of entries.

Join us for the ultimate celebration of professional achievement in PR and communications!
Thursday 01 December at St Pancras Renaissance Hotel London, UK.

How the generation Z perceives the information?

Date: 22.09.16

The purpose of this research, which is carried out by the Russian Public Relations Association (RASO), is identification of changes in the perception of information among representatives of the 15-20-year-old generation. The research is conducted with the representatives of different professions (social sphere, IT, natural science, management, humanities) by applying various methods – surveys, focus groups – in which can also take part control groups of older ages.

The audiences, interested in the results of this research, are: parents, school teachers, university professors, media, state and non-state institutions interested in new cadres and their development - in short, all those who somehow can be in connection with the generation of marked age group.

The research covers the following regions: Russia, Europe, Asia-Pacific region, North America, Latin America, and India. The period of the research is until December of this year.

AMEC’s Measurement Month

Date: 15.09.16

AMEC’s (International Association for Measurement and Evaluation of Communication) Measurement Month is a global program of activities to spotlight attention on the importance of PR measurement.

Check out the calendar of free events, top tips and downloads here.