News and Events

How to save the reputation of a brand in case of PR-scandal

Date: 17.09.18

JetBlue airlines makes up for a massive inconvenience

Back in 2007, a major ice storm on the East Coast led to JetBlue cancelling more than 1,000 flights over the course of five days. As you can imagine, airline travelers were livid. That's when CEO David Neeleman (he is no longer CEO of JetBlue) took action: Instead of blaming the weather and issuing a robotic, formulaic response, Neeleman wrote an apology letter to JetBlue customers and introduced a new customer’s “Bill of rights”.



He also included monetary compensation for the missed flights, and presented a list of action items the company would take to help affected passengers. Though the backlash was still fairly severe, Neeleman was up-front about the company’s mistakes. He acknowledged the massive inconveniences his customers were facing. And he told them, outright, what he was going to do to make things right.

You can read the whole letter here: https://www.elliott.org/blog/jetblues-apology/

ICCO Global Awards 2018 are now open for entries!

Date: 30.08.18

The ICCO Global Awards showcase the most impactful PR works from the world’s most talented practitioners, purely based on effectiveness, measurement, and results.



This is an annual awards programme, recognised by PR trade associations representing 55 countries worldwide. Entries from across the world are judged by an elite panel of top international PR practitioners and industry experts. The panel will consider the excellence and effectiveness of all the work submitted.

The deadline for early bird entries is Friday, 2nd November, 2018.



Award Categories 2018
- Regional Network of the Year
- Independent Consultancy of the Year
- PR Leader of the Year
- Rising Star of the Year
- World's Best PR Campaigns: Media Relations, Consumer, Digital and New Media, B2B, CSR, Not for Profit, Crisis and Issues, Broadcast, and Healthcare

Enter now and award categories – http://awards.iccopr.com/award-categories/

2017 winners – http://awards.iccopr.com/2017-winners/

Contacts of ICCO:
awards@iccopr.com
info@iccopr.com

https://www.facebook.com/iccopr
https://twitter.com/ICCOpr
https://www.youtube.com/user/ICCOpr
https://iccopr.com/

ICCO Global Summit 2018 agenda announced

Date: 24.08.18

ICCO (International Communications Consultancy Organisation) announces the agenda for the 2018 ICCO Global Summit on 4th - 5th October in Dublin. With a range of plenary sessions over the two days, this is an event not to miss! The theme of the Summit is “Shaping the future of public relations” and will feature talks, panel discussions, and debates around new creative methods, innovations and harnessing technology to complement traditional communication.



Agenda - http://www.iccosummit.org/agenda/
Book now - http://www.iccosummit.org/tickets/
Gala Dinner tickets - http://www.iccosummit.org/gala-dinner/
Sponsor Packages - http://www.iccosummit.org/partners/
Accommodation information - http://www.iccosummit.org/accommodation/

How to save the reputation of a brand in case of PR-scandal

Date: 22.06.18

Recently Facebook has experienced the biggest scandal in its history, connected with data leakage of millions of users. However, the head of the company Mark Zuckerberg managed to deal with the problem: he gave explanations of the situation to the US Senate, and investors believed him, so the value of Facebook shares rose again.

Here are some more examples of how executives of large companies coped with PR-scandals.


Adidas recovers from a bad subject line

In a 2017 marketing campaign, Adidas sent a promotional email to Boston Marathon participants with the subject line, “Congrats, you survived the Boston Marathon!” oblivious to the potential connotation linking that message to the 2013 Boston Marathon bombings.

Adidas spokeswoman Maria Culp immediately recognized the error after a few customers pointed it out, publicly stating, “We are incredibly sorry. There was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake.” Her response was heartfelt, apologetic, straightforward and, most importantly, immediate which may have prevented an even bigger PR disaster.


Virgin Galactic recovers from a deadly crash

In 2014, when Virgin Galactic attempted a manned test of a space tourism craft in the Mojave Desert, an anomaly resulted in a terrible crash. One pilot was killed and another one was injured. CEO Richard Branson, immediately upon learning of the tragedy, wrote a brief message about his personal grief even as he prepared for an in-person flight to visit the crash site to meet with the people involved.

He later wrote an extended post on the matter, expressing his shock, explaining the situation and resolving to prevent such incidents from happening in the future. Branson’s human side shone through here; his response was immediate and passionate. He dropped whatever he was doing to visit the site and manage his company's response in person; he also filled customers in about the details as soon as he could.

WCFA Poll – GlobComs 2018 – Examining the Future of Communication

Date: 08.02.18

World Communication Forum Association (WCFA), the global non-profit organization consisting of professional communicators from Europe, Asia and Latin America, launches its next annual Poll dedicated to today’s Global Communications. Among other questions and key tasks, challenges and perspectives of modern communication are to be discussed, with data collected and processed for due conclusions: http://bit.ly/WCFAPoll2018

Deadline for completion of the Poll is 28th February 2018!

Official partner of the Poll is the EU Business School in Geneva (https://geneva.euruni.edu/). WCFA is interested in seasoned or young professional communicators’ contribution and similar-area-experts' participation, but also: in attracting the upcoming generations as respondents – students in PR and communication, with the aim to collect sufficient and relevant data. The results will be processed and shared among the WCFA’s global community. There will be a presentation with the collected data, at WCF-Global, 21 March, Geneva: http://www.forumdavos.com/programme

Everyone who participates in the survey will receive the results as well!

Determined to contribute actively to the development of the modern public communications worldwide, WCFA launches its poll annually. You can check the results of a previous survey:
http://www.wcfaglobal.com/initiatives/8/wcfa-global-poll-2016.



Yanina Dubeykovskaya, Founder and President of the World Communication Forum Association, shared: “The WCFA association holds such surveys annually, in order to inform its members about new trends and important calls within the industry. The results aim to help specialists foresee the main challenges they will face in the nearest future and develop the right communication strategy”.

About WCFA:
The World Communication Forum Association (WCFA) is a non-profit organisation whose goal is to create a global cross-border and cross-cultural professional community in the field of communications. The focus of the WCFA lays on communications, media, PR, branding and leadership. Strongly believing that communication as a key factor in the development of humanity, the WCFA initiates researches and surveys about the specifics and future of communications: new behaviour models, educational models, recognition and influence etc. For more information visit our home page: http://www.wcfa.ch/en/about-us.

Follow WCFA in the social media:
Facebook page: https://www.facebook.com/theWCFA
Internal Facebook Group: https://www.facebook.com/groups/wcfadavos

Join as a WCFA member: http://www.wcfa.ch/en/join-us

www.wcfa.ch
www.forumdavos.com
www.c4fdavosaward.com

For more details, please contact:
Valentina Atanasova, Project Manager: partners@forumdavos.com, +359 884435044
Aleksandra Antokhina, PR Manager: office@forumdavos.com, +49 176 20081914

Future Communicators. London 2018

Date: 24.11.17

Become a global industry game changer and shape the future of communications with five days of immersive, interactive coaching in central London.

A unique expert-led accelerator programme for outstanding PR and marketing management professionals.

London
22–26 January, 2018



Future Communicators Accelerator (FCA) is a unique launch that will power up PR and marketing professionals and entrepreneurs from across the globe with the most up-to-date communications knowledge and strategies.

FCA crew of market leaders with international experience will share expertise and best practice in three critical areas:
- Digital Engagement,
- Leadership & Business skills,
- Personal Development.

Who can apply
FCA is a high-level accelerator programme for:
— Mid to senior level communications professionals
— Heads of small to mid-sized communications departments or PR agencies
— CEOs of startups

What will you get?
FCA participants will be supported by a bespoke international network to solve their individual challenges, share insights and best practice, and take their careers or businesses to the next level. Over the FCA course of five interactive, immersive days you can learn how to hone your skills, fire up your thinking and start your rockets.

To book your place and for more information, please, visit:
http://www.futurecommunicators.com/

World Communication Forum 2018: registration is opened

Date: 17.10.17

World Communication Forum 2018: "Communication's power" will be held in Geneva, Switzerland, on 20-22 March.

Here is the preliminary programme: http://www.forumdavos.com/programme

Committee: http://www.forumdavos.com/committee

For those who wanna join: http://wcf-global-geneva-2018.evenium.net/


The New Program Board for WCF 2018 Has Been Announced

Date: 09.06.17

The World Communication Forum’s Program Board for 2018 has been formed. For the next calendar year, the WCF will be led by 27 communication professionals representing 20 countries all over the world: Armenia, Russia, India, South Africa, Germany, Hungary, Italy, Bulgaria, China, Egypt, Turkey, the USA, Brazil, Poland, Ukraine, Kazakhstan, Switzerland, Canada, UK, and Holland.




In the nearest future, several significant for the communication industry events have already been scheduled by the Board, among others – the WCFA USA Trip, in cooperation with the PR Museum in New York, some regional communication forums, webinars, and the next annual WCF “Communication on Top”.

Tatevik Pirumyan, Executive Director of Armenian Public Relations Association (APRA) is also among the members of the new WCF Committee.



Other members of the Committee are:

1. Yanina Dubeykovskaya, WCFDavos Founder & Content Director, WCFA association's President (Russia)
2. Prof. Dr. Ali Murat Vural, Executive Board Member and Coordinator at Bersay Communications (Turkey)
3. Assel Kozhakova, DIPM MCIM, Founder & CEO of Red Point Kazakhstan (Kazakhstan)
4. Catherine Hernandez-Blades, Senior Vice President, Corporate Communications, Aflac (USA)
5. Dymitr Romanowski, Co-founder of The Story, Design & Innovation (Poland)
6. Evgeniya Bliznyuk, Director and co-founder of Corestone, advisor at the Presidential Administration (Ukraine)
7. Faith Muthambi, former Minister of Communications (South Africa)
8. Flavio Oliveira, WCF rep in Brazil, Global PR Manager at UBM (Netherlands)
9. Gabor Hegyi, Founding Managing Director of Capital Communications (Hungary)
10. Guntram Kaiser, Chief Executive Officer of KaiserCommunication GmbH (Germany)
11. Jennifer Stapper, Chief of the Communications Section at UN Volunteers (Germany)
12. Gianni Catalfamo, CEO at One Wedge, Web 3.0 evangelist, Founder of cc:catalfamo (Italy)
13. Dr. Jon-Hans Coetzer, former Chief Academic Officer (CAO), Glion Institute (Switzerland)
14. Kara Alaimo, PhD, Assistant Professor of Public Relations, Hofstra University (USA)
15. Lina Duque, MBA, Social Media Strategist, Executive Branding Coach, University Lecturer (Canada)
16. Loula Zaklama, President and Managing Director of RADA Research & PR Co. (Egypt)
17. Maxim Behar, ICCO President, CEO of M3 Communications Group, Inc. (Bulgaria)
18. Olga Bereslavskaya, PhD, Founder of "Amazing Hong Kong" ("Amazing City Award"), Senior Investment Advisor at Qianhai Pacific World Assets Management Co., Co-founder of the World Communication Forum (Russia)
19. Olga Podoinitsyna, Member of the Board, VTB Capital (Russia)
20. Sandeep Malavi, Deputy Municipal Commissioner, PRO, Thane Municipal Corporation (India)
21. Saurabh Kumar Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire (India)
22. Sean Gardner, Co-Founder of the Huffington Post’s "Twitter Powerhouses Series" (USA)
23. Sergey Zverev, President of CROS PR & Public Affairs (Russia)
24. Scott Fahlman, Research Professor, Carnegie Mellon University (USA)
25. Solly Moeng, Managing Director of Don Valley, Marketing & Communications (South Africa)
26. Yuxing Han, Professor - School of Engineering, South China Agriculture University, Founder of Nanjing Yunyan Technology Ltd. (China)

Yanina Dubeykovskaya, Founder and Content Director of the World Communication Forum and President of the WCFA association, shared:



“There are plenty of interesting ideas and important events on our agenda for 2018. We continue to build the global communication community and the new WCF Committee of 27 communicators active in 20 countries is the confirmation of the fact that we are on the right way! I believe with such an international composition of experts we will be able to form, on the one hand, a highly involving and diversified agenda which will prove attractive and interesting to all players in the communication industry. On the other hand, the program will genuinely focus on global communications as a driver of human development, since all members of the committee are trusted leaders of local regional or national professional communities within the communication industry.”

More information about the WCF Committee members for 2018: www.forumdavos.com/committee
Follow us on Facebook: www.facebook.com/theWCFA/
www.forumdavos.com
www.c4fdavosaward.com

For more details, please contact:
Valentina Atanasova, Project Manager: partners@forumdavos.com, +359 884435044
Aleksandra Antokhina, PR Manager: office@forumdavos.com, +49 176 4183 6565


ICCO Global Summit 2017

Date: 02.05.17

In 2017 ICCO (International Communications Consultancy Organisation) Global Summit will take place at Finlandia Hall in Helsinki, Finland on 5th-6th October, hosted by Finnish association of Marketing, Technology and Creativity (MTL).



The Conference Chairperson is ICCO Vice President Elise Mitchell, CEO of Mitchell Communications and Dentsu Aegis Public Relations Network.

The theme for the event is “Innovate | Engage | Evolve: Leading in a transformational world”.

A “Call for Speakers” is open for the ICCO Global Summit 2017 with a deadline for applications being Friday 12 May.

Here you can find application form. Please complete it and return via email to ICCO General Manager, Charlene Corrin: charlene.corrin@iccopr.com.

Looking forward to another fantastic ICCO Summit later this year!

WCFDavos/Yerevan forum is over in Yerevan

Date: 23.03.17

The regional session of Davos World Communication Forum – WCFDavos/Yerevan, completed its activates in Yerevan, Armenia. Within the framework of the two-day forum held for the first time in the region in the current format, discussion on such issues as crisis communication, social media, corporate responsibility, state brands and community development have been held.



«From Crisis to Development - Powered by Communication» forum was organized by the Armenian Public Relations Association (APRA) in cooperation with Davos World Communication Forum Association. The forum was attended by Armenian professionals, as well as leading experts from the five continents of the world.

At the end of the forum, President of the Armenian Public Relations Association Ara Saghatelyan thanked the guests and all the participants.
“The interactions were highly substantial and interesting. I am convinced that we will take measures, as we have already discussed, to turn such interactions with our partners into a tradition. We shall try to find out resources, create platforms and continue the professional communication and development in our professional community, which, as you saw, clearly maintains the principle ‘each of us is one of the equals’.

In fact, want it or not, our profession is a mission rather than a service. In case there are some issues we can assist each other to settle, we can establish a platform for continuous communication on the basis of the association,” A. Saghatelyan said.

Here yo can find some presentations of the speakers.